Friday, June 15, 2007

Charity altogether good for you!

I just read this article on Yahoo! It seems to say what we already know, but I always find those things interesting. He is a clip:

Knowing your money is going to a good cause can activate some of the same pleasure centers in your brain as food and sex, U.S. researchers said on Thursday.

People who participated in a study got a charge knowing that their money went to a charity -- even when the contribution was mandatory, like a tax. They felt even better when they voluntarily made a donation, researchers found.

Ulrich Mayr, a psychology professor at the University of Oregon, said the research sheds light on the nature of altruism and could help people feel better about being taxed.

"It shows that in an ideal world you could have a tax situation where you could be a satisfied taxpayer," said Mayr, whose study appeared in the journal Science.

In the study, Mayr and two economists gave 19 women volunteers $100 each and then tracked their brain activity in a functional magnetic resonance imaging scanner.

The women were shown their money automatically being transferred from their account to a local food bank.

When the money reached the food bank account, it activated portions of the brain -- the caudate nucleus and the nucleus accumbens -- known for pleasure. The effect was even greater when the people got to choose to give the money away.

No comments: